KOKUYO asked me to create a short documentary introducing ingCloud, a chair developed over eight years to encourage natural movement while sitting.
Rather than producing a conventional product video, we focused on the people behind the design. The film follows the development process through interviews with the engineers and designers, using a traditional Japanese okiagari koboshi as a visual metaphor for the chair's movement.
The challenge was to explain a complex mechanical concept without relying on technical language, while maintaining a calm, premium visual style consistent with KOKUYO's brand.
Director & Storyteller
Kristoffer Rage Krantz is a Tokyo-based director creating human-centered, documentary-style films for global brands and broadcasters. His work blends journalism, cinematic visuals, and a calm, precise approach to storytelling.
With a decade of experience across Japan, Sweden, and Brazil, Kristoffer brings a clear, international perspective to every project. He has directed work for National Geographic, NHK WORLD, and HuffPost, and often works on stories that bridge cultures, places, and ideas.
Fluent in English, Japanese, Portuguese, and Swedish, he collaborates easily with multilingual teams and is available for remote or on-location projects worldwide.
Reach me at: hello@thekompany.co.jp
Clients
